New York City officially launched its .nyc domain extension earlier this week allowing businesses with a physical address within the city’s five boroughs to associate themselves with the Big Apple on the Internet.
Mayor Bill de Blasio first announced the venture in May, and NYC is believed to be the first major American city with its own domain extension.
“New Yorkers are constantly innovating and putting this great city on the digital map,” de Blasio said. “The launch of the .nyc domain is one of the most anticipated arrivals for the city and the Internet at large. There is no shortage of New Yorkers ready to claim their exclusive .nyc identities online, and this is their chance to reserve their piece of this city’s valuable digital real estate.”
Working with Canada’s Domain.com, part of the Endurance International Group, New York City is undergoing a “landrush” phase where city businesses, organizations and residents can pre-register their names for general availability in October and the domains will be searched for and registered immediately in real time.
If two or more people apply for the same domain name during this period, an auction will determine who is awarded the domain. Domain.com customers who are not awarded the domain names they applied for will receive a full refund.
“Anyone who’s ever visited Manhattan knows that the city transmits a certain lively entrepreneurial energy that’s catching and contagious,” said Brian Unruh, general manager for Domain.com. “New York City represents unlimited possibility. This first ever .NYC Landrush is a momentous, once-in-a-generation opportunity for New Yorkers to indelibly link themselves to the official history and future of New York.”