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Use screen real estate wisely.

While some websites attempt to cram way too much information into the screen area, some states conversely achieve a shockingly low content-to-fluff ratio. Many state coronavirus websites feature large stock images of spritely toddlers and smiling grandmothers that do little to inform or nudge users closer to the services they’re seeking. Images can be a useful tool, but states should remember that their users are searching for information, not photos of aspiring actors pretending to blow their noses or conspicuously attractive people in white lab coats clutching clipboards.

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