The future of attending sporting events?
Mississippi State University is using smartphone technology to change the fan experience during school sporting events.
Starting this past Saturday with the school’s men’s basketball game against Ole Miss, fans attending the game are able to use their phone to purchase in-venue seat upgrades and game day experiences such as standing with the team on court during the National Anthem or taking part in on-court contests.
Mississippi State partnered with Experience on the project.
“At Mississippi State, our goal is to make every game a special event for fans,” MSU athletics director Scott Stricklin said. “With Experience, MSU supporters, both current students and alumni, gain a quick and easy way to enhance their visit to Humphrey Coliseum. And, with this value-added service, our faithful fans can create special memories at each and every game.”
Prior to the game, fans may visit hailstate.com/memories to register and opt-in to receive notifications via text message when seat upgrades and in-game experiences, called Maroon Memories, become available.
Credits for Maroon Memories will be given gratis to exclusive fans groups including Bulldog Club members and Hail State Rewards members. Single game buyers will also be able to purchase via their smartphone on the day of the game.
Experience President Ben Ackerman added: “At Experience, we work with colleges and universities across the country like MSU that are putting a special focus on fans and are seeing the benefits, including increased ticket sales and an overwhelming spike in enthusiasm for their favorite team. Together with Mississippi State, we are able to bring a superb experience for men’s basketball fans, including Bulldog Club members.”