Rob Stein

Industry Leadership of the Year

As states emerge from the crisis period of the pandemic, citizen experience will be the overarching priority, says Rob Stein, a senior vice president for public sector at Salesforce. “It’s no longer about back-office functions. It’s really more about the citizen-facing stuff,” he says. Stein says that doesn’t lessen the importance of priorities like modernization, but rather that those changes will be made with citizens’ experiences in mind. “We see a ton of really great effort around modernizing the big things, but we see smaller things that are happening really quickly, like basic customer services,” he says.

Benjamin Freed

Written by Benjamin Freed

Benjamin Freed was the managing editor of StateScoop and EdScoop, covering cybersecurity issues affecting state and local governments across the country. He wrote extensively about ransomware, election security and the federal government’s role in assisting states and cities with information security.

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