The average citizen might not consider the role that geographic data plays when it comes to creating the ideal user experience in government’s digital services, but for geospatial information systems experts, the importance of that role is clear. In the latest episode of StateScoop’s GIS Addressed podcast, Karen Rogers, the current president of the National States Geographic Information Council and staff policy analyst at the Wyoming Department of Game and Fish, explains just how GIS can aid in optimizing user experience.
“So much of what government does is based on location,” Rogers says on the podcast. “Eighty to 90 percent of data has a geographic component. It just makes sense to start leveraging the technology to embed geolocation services into what we do.”
To do that, Rogers says, state GIS leaders should have regular discussions with developers — especially ones that are not well-versed in geospatial technologies — to encourage them to consider enabling location services in the apps and products they’re building.
In addition to those conversations with developers, GIS experts need to talk to key decision makers within the state to evangelize the impact that geographic elements can have on a digital services, she says. By engaging in those conversations, Rogers says GIS experts can find chances to collaborate across agencies and share data.
“[Through collaboration], you find these opportunities, golden opportunities, to enrich what they’re doing and make connections with other ideas and other efforts,” Rogers says. “This is an exciting place where technology is just giving us this opportunity to make incredible connections and really streamline things and bring efficiency.”
GIS is already embedded in many of government’s digital services, including 311 apps, like those in place in Philadelphia and Chicago. GIS is also a key piece of next-generation 911 discussions in the public safety and law enforcement realm. Whatever the application, Rogers says the use of geographic data can align closely with other technologies to state government’s challenges — and save money.
“When you use GIS [to address] business needs, you’re gaining efficiency through leveraging the location information,” Rogers says. “Once you can capture that location information, the more it can be used and shared among a variety of agencies, and the better use you’re going to have of government time and money.”
In its biennial Geospatial Maturity Assessment released last December, NSGIC found that states are not fully prepared to adopt critical emerging technologies like next-generation 911 and geo-enabled elections systems, owing largely to an immature GIS data infrastructure. That needs to change, Rogers says.
“It’s efficiency in your time, it’s efficiency that could save lives,” Rogers says. “It just makes for better government.”
On the podcast:
Things to listen for:
This episode of GIS Addressed is part of StateScoop and EdScoop’s special report on user experience. Read the rest of the report.
GIS Addressed is a podcast from StateScoop and the National States Geographic Information Council about the role of geographic information systems in government. Catch up by listening to Season 1 (2018) and Season 2 (2019).