San Francisco Mayor Mark Farrell speaks during a news conference outside of the Civic Center Navigation Center on May 17, 2018 in San Francisco, California. (Justin Sullivan / Getty Images) San Francisco should be ‘digital by default’ says mayoral candidate Farrell Mark Farrell, a former member of San Francisco's Board of Supervisors, is running for mayor. He says he wants to make the city "digital by default." May 23, 2024 By Keely Quinlan