customer relationship management (CRM)
Great user experience starts with understanding customers, says Colorado CIO
Long before anyone consumes a service or downloads an app, government needs to understand what people want and need, says Colorado CIO Theresa Szczurek.
Colorado puts ‘passion’ behind customer relationship management
State chief information officer Theresa Szczurek says the state’s doing a lot with CRM, but also prioritizing and taking on tasks one at a time.